YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

C.I. for 'You Technology'

* This project was completed at Saatchi & Saatchi, New York

Pay By Touch has introduced a high tech payment program called “You Technology” that enables customers to pay via fingerscan. Per a partnership with Saatchi & Saatchi NY, we provided Pay By Touch with strategic and creative counsel in business strategy, brand identity, industrial design, advertising, direct response, in-store marketing and interactive campaigns. We created the You Technology logo to conform to the letter “U”. The “U” symbol can be used and applied easily to any other C.I system. I used the soft line and colors for the logo and other identity systems to express a friendlier message to the target customers. We found the word “technology” did not resonate positively with customers. Since I created the shape of the symbol unique enough to represent the identity of company, it can be subsequently used for other identity systems such as ads, websites, book designs with patterns created with the shape of the symbol and shape of signage and in-store kiosks.



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