YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

Brand-Look design concept for 'Crest' , P&G inc.

* This project was completed at Saatchi & Saatchi, New York

In conjunction with Landor & Associates, Saatchi & Saatchi created new designs for the Crest brand. I captured the essence of the brand by using the “smiling lips” concept, which was subsequently used in print-media, in-store advertising as well as display packaging.


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