YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
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'Delightful' Perfume for men and women

*Winner and Published, GRAPHIS New Talent

'Delightful' is a perfume for couple. The name ‘Delightful’ represents the feeling of love that exists between two people. From this thought came the concept of perfume for couples. To express this bright feeling, I designed a logo with a very thin and light line. To distinguish between the men and women’s fragrances, I used different figures and colors for the logo and packaging. Also, I designed a small shopping bag for this perfume size. I used lightly textured paper for the stationary to give the feeling of cosmetics. I developed an idea of using the kind of perfume tester strip that is usually found in magazines in the stationary so that people experience ‘Delightful’ when they receive letters from the company.

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