YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
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Mobile Interactive Piece 'NewYork Story' in 'Big Screen' format (120 x 11 feet)

*The Big Screens Show, IAC Building
*Collaboration with Laewoo(Leo) Kang

‘NewYork Story’ is a 3 minutes mobile interactive piece for people to share their favorite memories of New york with each other. In a layout of a beautiful New York City skyline, they will be able to enjoy fireworks within the format of a “Big Screen.” This allows the audience a chance to understand the different characteristics of New York and share beautiful memories together.
How it works? When you send a text message to 41411 preceded by a keyword ‘iloveny’, your message will appear above the New York skyline on the screen and trigger fireworks. When the fireworks hit the words on the screen sent by you, they will burst into a beautiful display of celebratory colors.

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