YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

Bargrooves 4 CD Set

*Winner and Published, GRAPHIS New Talent
*Published, Book 'Tangible/Intangible'


I designed the packaging for a 4CD set of lounge music. I tried to express the atmosphere of a bar. First of all, I used silhouettes of images, because when we go to a bar, we can hardly see people in detail. Second, I made the box of each CD very simple and used a die-cut technique in certain parts to give some clues of the inside packaging. I did this because the mood is so different between the outside and the inside of a bar. However, if we are outside of the bar, we can still hear some music and get a hint of the environment inside the bar. Third, I silk-screened an image on the silver-colored CD to show the feeling of shiny and splendid lighting in a bar.



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