YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

'Theraflu' Packaging

I redesigned packaging for the over-the-counter drug ‘Theraflu’. The original packaging had lots of information and too many things happening in the same place at the same time. This could make people confused about what is more or less important. I simplified the design and made a hierarchy of information. Also, I used simple line drawings to allow people to get information about the drug easily. To make it distinguished from other similar drug’s packaging, I used unusual and strong color combinations for Theraflu’s.

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