YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

5 Greeting Cards Series

*Published, Design Magazine 'Jungle'

I designed greeting cards for various holidays. To make these fun and interesting, I created an effect by masking alternating lines of text in the color of the box. These lines only become visible when the card is taken out of the red plastic box. The important lines of the message on the card are printed in a red color, and the other less important lines are printed in different colors that are not reddish. When the red plastic meets the red text, you cannot read the lines. Therefore, when people do not open the box they can only read part of the message and it doesn’t seem particularly happy. However, when they open it up the whole way they will be surprised with a message that is happy and sweet.

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