YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
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'Youth Connection' Website Design

* This project was completed at Saatchi & Saatchi, New York

Youth Connection is a marketing study created by Saatchi & Saatchi with the goal of better understanding the under-20 demographic group. It is designed to observe children and teens in their natural environments and quantify their emotions and interactions with others (including their mothers). In order to design this study, I researched the target demographic group’s lifestyle choices, preferences, and interests. Visually, we crafted a site that incorporated youthful colors, stylish graphics, and speech bubbles.

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