YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

Banners and Direct Mail for coffee company 'Folgers'

* This project was completed at Saatchi & Saatchi, New York

Saatchi & Saatchi created banner ads and a direct mailing campaign for the Folgers coffee company. Banners - In the first banner, we promote the coffee’s rich and pure taste as part of the morning experience. The banner starts with beautiful blank sheet music paper. As the coffee brews, each drop makes a sound leading into the famous Folger’s theme song. At the end, the banner doubles in size horizontally and new blank music paper shows up and allows the user to make their own Wake Up Folgers Symphony Sounds for mobile ringtone.
Instructions: Click notes to add to the musical scale. Then click 'preview' to hear your symphony. When you are done, you can save it as a wake-up tune for your mobile phone. In the second banner, we are promoting its great taste to make you feel like home wherever your life takes you in the holiday season.
Direct Mail - Via a web site and MaxRacks postcard displays, people can send a “taste of home” with a holiday mailer that doubles as a self-contained, single-serving sample of Folgers coffee. The mailer can be personalized and its design eliminates the need for tools or even a coffee filter. Instead, it fits snugly around the rim of any standard-sized coffee mug and, by pouring hot water over it, creates a perfect 8 oz. portion of Folgers coffee.

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