YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
Built with Indexhibit

'Great Carriage' Game Proposal

* This project was completed at Avenue A | Razorfish, New York

I designed game to promote Maybelline Great Lash mascara on the Yahoo messenger window space. Since messenger has small space and people usually do game while they are chatting, I designed game as simple as it could be. The concept of game title ‘Great Carriage’ came from name of the product ‘Great lash’ and game rule. Part of wall opens randomly and player has to catch that moment and carry stars and mascara to Maybelline cosmetic bag without hitting wall. All elements of game (color, shape, stars, mascara, bag, etc.) came from Great Lash design elements.


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