YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
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I Love NY : Banners

* This project was completed at Saatchi & Saatchi, New York

Saatchi & Saatchi developed the entire design and advertising concept for New York City’s tourism group, better known as the “I Love NY” campaign. I created banners to promote the spring tourism season based on the theme of New York State providing “surprises” for everyone. First banner ? Butterflies fly around big giant I love NY logo highlighting elements of New York City life (taxis, Statue of Liberty). Second banner - This is an interactive banner that contains “hidden” elements of New York City.

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