YoonJu Cho
Art Director / Experience Designer

Copyright 2007-2012
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'Scope', P&G inc. advertising ideas- Kiss

* This project was completed at Saatchi & Saatchi, New York

In Saatchi and Saatchi’s preparation to pitch Proctor & Gamble’s Scope brand, we developed several interesting advertising concepts based around kissing for Guerilla, Online, Outdoor, Print, TV, Sampling, and Booklet. We persuaded people to “kiss” at various events and provided photo booths, “kissing” maps, and prophylactics all prominently featuring the Scope brand logo.


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